Published by: admin on 29/06/2024

Artificial intelligence will profoundly change how we work and what we create. Many fear that it will steal jobs, encroach on artistic output and strip creatives of livelihoods. But, as the gimmicky-side of AI loses the buzz, its power to enhance the creative process, complementing human creativity without taking the wheel, is increasingly being recognised. 

Undoubtedly (as the history of AI art has proved), artificial intelligence needs human intelligence. And, with the democratisation of this technology, offering increased access and speed, there must be a collective responsibility for balanced and thoughtful integration. AI should be seen as the paintbrush not the painter. For innovation, authenticity, empathy and true craft, the human touch will always be essential. 

In this respect, AI can be a creative “co-pilot”, working alongside humans as a tool for research and ideation, transforming workflows and boosting efficiency for creatives. It can help us maximise experimentation, handle the repetitive tasks and take away toil. So, rather than replacing humans, and our creative minds, can AI empower them?