"If design work doesn’t provoke a response, then it’s in danger of being wallpaper": a day in the life of David Palmer
BY admin / 29/06/2024 / HEALTH & FITNESS
Published by: admin on 29/06/2024
David Palmer is the founder and executive creative director of LOVE, a culture-first creative agency based in Manchester, which spans brand design and strategy, comms, activation and experiential design.
In his two decades at LOVE, David has partnered with an enviable roll of global brands including Moët Hennessy, Penfolds, Heineken, Hendricks Gin, Lucky Charms, SK-II and Nike. His work certainly yields results, too – LOVE's reimagining of the 400-ace Jim Bean distillery in Kentucky led to a 370% surge in attendance.
I caught up with David recently to chat about the importance of provocation in creative work, how he launched his own alcohol brand Urchin Spirits and why the seven stages of grief can help in your creative job. We also touched upon what he learned from his early career designing 'To Let' brochures in Salford (and Salford's similarities to New York).
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