'AI is the elephant in the room': A day in the life of the creative director of a VFX Studio
BY admin / 29/06/2024 / HEALTH & FITNESS
Published by: admin on 29/06/2024
Lux Aeterna is a busy VFX studio based in Bristol, UK, which has credits as esteemed as The Crown, and Einstein and the Bomb to its name. As co-founder, creative director and CEO, Rob Hifle has been in the industry for 25 years, and is a steering force at the award-winning studio.
We chatted to him about a typical day at Lux Aeterna, learning about his approach to work, his favourite projects, and some of the challenges facing the VFX industry right now – such as AI. He also shares some excellent career advice.
Keep reading for more on Rob's career and day-to-day life, and then head over to our feature on how Lux Aeterna made the opening credits for one of the BBC's most distinguished TV shows. (Plus, you can also find out about some of the must-have VFX resources).
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