“Awards recognise that we are creating the best work in the world”: a day in the life of Vinay Mistry

"Awards recognise that we are creating the best work in the world": a day in the life of Vinay Mistry

BY admin   /   29/06/2024   /   HEALTH & FITNESS

Published by: admin on 29/06/2024

Vinay Mistry is a multi-award winning executive creative director at DesignStudio. With over a decade of experience, he has led projects for brands such as the BBC, Bentley, Williams F1, Mind, the English Cricket Board and Virgin. He also lectures across the UK and leads the the Popped Corn Collective, an international group of designers that love to create, explore and experiment.

As part of our day in the life series, we caught up with him to find out more about his influences, what motivates him and what his working day looks like.

Tell me about a typical day in your role

A typical day starts with briefing the team. It’s where we set our ambition and vision for each project with clear outcomes on the creative. Client presentations are peppered throughout the day, alongside rounds of project crits or pitches and internal management catchups.

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