Published by: admin on 29/06/2024

Elissa O’Brien is the strategy director and co-founder of OUTLAW, a Bristol-based strategic brand design agency that creates commercially effective work through challenging convention. OUTLAW’s clients include, ASAHI, Associated British Foods and Essity, as well as a host of smaller brands.

As part of our Day in the Life series, I chatted to Elissa about why every brief requires a different approach, what makes OUTLAW different from other agencies and how she made the move into strategy.

Tell me about a typical day in your role

My day usually starts with briefings, either briefing the team on strategic projects or sharing briefs with the designers. Then I’ll spend time checking in on projects and reviewing work, catching up with my team as well as the Design and Client Services team. I also work on projects myself, which could be anything from running an innovation or naming workshop to helping clients understand how design can best accelerate their brand. With any downtime I get, I try and do as much reading or podcast-listening as possible. Inspiration and insight can come from anywhere, so keeping up with news and culture is a great way to bring new perspectives to our thinking and work at OUTLAW