Published by: admin on 29/06/2024

AI is on everyone's lips and at Creative Bloq, we've been shining a spotlight on this important topic across a number of creative disciplines as part of our AI Week. We've heard from artists working in the film industry on how AI could affect VFX, which reveals how issues around AI are nuanced, and it can be difficult to know what the outcome of all this exploration will be.

Technology is transforming the way films are created and AI is part of that growing mix, offering new possibilities for both established filmmakers and aspiring creators. Some would argue that AI will and should one day be able to do everything, whereas other creators want to protect the human element of any creative endeavour. (The issues around AI and copyrights aren't going away and need to be fixed before an industry can take it seriously.)

I had the opportunity to talk with AI-first company Lightricks CEO, Zeev Farbman to delve deep into the world of AI-powered filmmaking. Farbman shares his insights into how AI is changing the filmmaking landscape and explores the potential of AI to streamline workflows, enhance creative expression, and democratise filmmaking.